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How ShopBroker Works

Step-by-step explanation of the platform for journalists and media

Written by Austin Headley

Overview

ShopBroker connects local buyers and sellers with protected payments, professional delivery, and AI-powered pricing. Here is how a typical transaction works from start to finish.

For Sellers

Create an account and connect a payment provider (PayPal or Stripe)

List an item with photos, description, and price, or import existing listings from Kijiji, Karrot, or Poshmark with AI autofill. Sellers can also use Bulk Posting for batch drafts and Price Genius for pricing guidance

Choose a delivery and pickup method: professional courier delivery through Trexity, or in-person pickup with one-tap scheduling and multi-calendar sync (Google, Outlook, Yahoo)

Receive payment after delivery or pickup is confirmed. Because ShopBroker uses an authorize-and-capture model, funds are held by the payment provider (not by ShopBroker) until the transaction completes, then released directly to the seller's connected PayPal or Stripe account

For Buyers

Browse the marketplace or follow a direct link shared by the seller

Purchase with protection using a credit card or debit card. Payment is authorized but not captured until the transaction completes

Receive the item via Trexity courier delivery or arrange pickup with the seller

Confirm receipt to release payment. If something goes wrong, the authorized payment can be voided or refunded. The ShopBroker Promise buyer protection guarantee covers items not as described: buyers can file a claim through a structured inspection-and-claims process for resolution

Payment Protection Model

ShopBroker does not hold buyer funds. Payments are processed through PayPal Commerce Platform or Stripe Connect using an authorize-and-capture model:

  • At checkout: The buyer's payment method is authorized, but not charged

  • On delivery or pickup: The authorization is captured, and funds transfer to the seller minus the service fee

  • If cancelled: The authorization is voided. No charge to the buyer.

This model provides buyer protection (payment is captured only on confirmed receipt) and seller protection (authorized payment captured on confirmed delivery).

ShopBroker Promise

The ShopBroker Promise is the buyer protection guarantee that sits on top of the authorize-and-capture payment model. It applies to courier-delivered orders and provides:

  • Inspection window after delivery for the buyer to confirm the item matches the listing

  • Structured claims process if the item is not as described, with documented evidence and review

  • Resolution paths including refund, partial refund, or replacement coordination depending on the claim outcome

  • Seller accountability through the platform's resolution review

The Promise is the buyer-side commitment behind ShopBroker's "item as described, or your money back" guarantee. It pairs with the authorize-and-capture model so payment is only fully released when the transaction has been confirmed on both sides.

Delivery Infrastructure

For transactions with professional delivery, ShopBroker partners with Trexity, a Canadian courier network. Trexity provides:

  • Local courier pickup and delivery

  • Real-time tracking for both buyer and seller

  • Coverage across Toronto and the Greater Toronto Area

  • Handling of items within defined weight and size limits

Sellers can also offer in-person pickup for items that are oversized or when both parties prefer to meet locally.

AI-Powered Pricing

Price Genius analyzes multiple data sources to suggest fair prices for secondhand items. The system checks internal transaction history, UPC databases, and uses Claude AI to compare against current market listings. Sellers receive a suggested price range and can set their own price.

Discovery via Google Shopping

Eligible ShopBroker listings are automatically indexed through Google Merchant Center so they can surface in Google Shopping alongside new retail inventory. The integration keeps listing changes, sold items, and expired items in sync, helping local secondhand goods show up where buyers already search.


Related: Browse the full Press & Media collection: About ShopBroker, Key Facts & Milestones, Meet the Founder, Media FAQ, Brand Assets & Usage, and Press Contact.

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