Finding the Right Price
The right price gets your item sold quickly while putting money in your pocket. Here's how to find that sweet spot.
Price Genius AI
Our AI-powered pricing tool analyzes your item and suggests a fair market price:
Upload photos of your item
Answer a few questions about condition
Get a suggested price range
Price Genius considers:
Current market rates
Item condition
Brand value
Recent comparable sales
It's free to use and gives you a solid starting point.
Research Yourself
Check what similar items sell for:
Search Kijiji, Facebook Marketplace
Check eBay "sold" listings
Look at ShopBroker completed sales
Note the condition compared to yours and adjust accordingly.
Condition Matters
Be realistic about your item's condition:
Like New
Barely used
Original packaging
No visible wear
Price: 70-85% of retail
Good
Light use
Minor wear
Fully functional
Price: 50-70% of retail
Fair
Visible wear
Some cosmetic issues
Works properly
Price: 30-50% of retail
For Parts/Repair
Not working
Significant damage
Price: 10-25% of retail
Understanding the Math
When setting your price, remember:
Your listing price is what the buyer pays for the item
If you list at $100:
Buyer pays: $100 (item) + delivery fee (if applicable)
You receive: $100 minus ShopBroker service fee
Your payout: Shown in your listing preview
Delivery is separate
The delivery fee is calculated based on distance and item size. It's added to the buyer's total but goes to the delivery partner - it doesn't affect your payout.
Pricing Strategies
Fair Market Price
Price at market value for a standard sale pace. Best for most items.
Below Market
Want to sell fast? Price 10-15% below market. Good for:
Items you need gone quickly
High-demand categories
Building your seller reputation
Above Market
Sometimes worth trying for:
Rare or collectible items
Items in exceptional condition
Buyers who need something specific
Be patient - these may take longer to sell.
Red Flags to Avoid
Pricing Too High
Items sit unsold
Buyers stop inquiring
You may need to lower anyway
Pricing Too Low
You leave money on the table
Buyers may wonder what's wrong
Hard to raise once listed
Adjusting Your Price
Not getting interest? Consider:
Lowering by 10%
Adding better photos
Improving your description
Checking competitor pricing
Quick Pricing Checklist
[ ] Checked Price Genius suggestion
[ ] Researched comparable sales
[ ] Honestly assessed condition
[ ] Accounted for accessories included
[ ] Priced competitively but fairly
The Goal
A good price:
Attracts buyers
Reflects fair value
Accounts for condition
Leaves you happy with the sale
Price Genius is here to help, but you know your item best. Use the tools and your judgment together.